Privacy Policy

Introduction

Paulo Pereira(“we,” “us,” or “our”), operating as ThePereira.com, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://thepereira.com, including any related pages, features, and services.

Information We Collect

Information You Provide

When you fill out a form on our website (such as the home valuation request, seller consultation, or contact form), we collect the information you voluntarily provide, including:

• First and last name
• Email address
• Phone number
• Property address
• Property details (bedrooms, bathrooms, square footage)
• Selling timeline and preferences

Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies, pixels, and similar tracking technologies, including:

• IP address and approximate geographic location
• Browser type and operating system
• Pages viewed, time spent on pages, and navigation path
• Referring URL and search terms
• Device type and screen resolution
• Click patterns, scroll depth, and interaction data

Tracking Technologies & Third-Party Services

We use the following third-party tracking and analytics services on this website. Each service may set its own cookies and collect data as described in their respective privacy policies:

Cookies

Our website uses cookies — small text files stored on your device — to improve your experience and enable the tracking technologies described above. Types of cookies we use include:

• Essential cookies: Required for the website to function properly.
• Analytics cookies: Help us understand how visitors use our website (GA4, Clarity).
• Advertising cookies: Used to deliver relevant ads and measure campaign performance (Meta Pixel, Google Ads, LinkedIn).

When you first visit our website, a cookie consent banner will appear. You may accept or decline non-essential cookies. No advertising or analytics cookies will be set until you provide consent. You can also manage cookies through your browser settings at any time.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide requested services
• Prepare home valuation analyses and market reports
• Send follow-up communications related to your inquiry
• Measure and improve our website performance
• Deliver targeted advertising on third-party platforms
• Analyze website traffic and user behavior patterns
• Comply with legal obligations

Data Sharing

We do not sell your personal information. We may share your information with:

• Service providers: Including our CRM system (Go High Level), email marketing tools, and advertising platforms as described above.
• Brokerage: KW Elite Partners III Realty as required for real estate compliance and transaction purposes.
• Legal compliance: When required by law, court order, or governmental regulation.

Email Communications & CAN-SPAM Compliance

When you provide your email address through one of our forms, you may receive follow-up emails related to your inquiry, including market updates, listing information, and educational content relevant to selling your home.

In compliance with the CAN-SPAM Act:

• Every email we send will include our physical mailing address: 2424 N US Hwy 27, Clermont, FL 34714
• Every email will include a clear unsubscribe mechanism
• Unsubscribe requests will be honored within 10 business days
• We will never use deceptive subject lines or misleading header information
• We will clearly identify commercial messages as advertisements when applicable

Phone Calls & Florida Two-Party Consent

Florida is a two-party consent state for recording phone calls and electronic communications (Florida Statute §934.03). We will never record a phone call, video call, or any electronic communication without your explicit verbal or written consent. If we ever need to record a conversation for quality assurance or documentation purposes, we will notify you at the beginning of the call and obtain your consent before any recording begins.

Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of targeted advertising
• Withdraw consent for data processing

To exercise any of these rights, contact us at paulo@thepereira.com or call (917) 239-8433.

Children's Privacy

Our website is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. Your continued use of the website after changes are posted constitutes your acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at: